Begin with the use
A card for a conversation, a product package or an event may need a different balance of size, quantity and detail. Think about how it will be given and kept.
STUDIO NOTES
Start with what matters.
A practical starting point for your next printed piece.
Give the material a job
Cotton offers a tactile direction for impressions. Uncoated paper gives a natural surface. A laminated card introduces a smoother finish; PVC and metal create a different kind of object.
Choose one leading detail
A considered first card can begin with one colour, an expressive typeface or a small reflective mark. Give that detail room and keep essential information readable.
Compare in your hands
A photograph can suggest colour and texture; a physical sample helps you judge weight and touch. Save references from the archive and request a suitable selection.